M. Night Shyamalan Blames Deadpool And It Ends With Us Drama For Trap Box Office Numbers

M. Night Shyamalan Blames Deadpool And It Ends With Us Drama For Trap Box Office Numbers

Love it or hate it, M. Night Shyamalan’s Trap split critics and audiences alike but M. Night Shyamalan blames competitive drama and superheroes for why it didn't hit harder at the box office.

By MarkJulian - Sep 27, 2026 09:09 AM EST
Filed Under: Movies

In Trap, it might be safe to say that the signature M. Night Shyamalan twist is that there's no twist.

Instead of saving the big secret for a dramatic final-act reveal, Shyamalan lays his cards on the table right out of the gate.

As the trailers and the first twenty minutes make crystal clear, Josh Hartnett’s seemingly harmless "cool suburban dad" character, Cooper, is actually a ruthless serial killer nicknamed, "The Butcher."

The massive pop concert he took his daughter to? It’s not just a fun outing; it’s actually an elaborate, multi-agency police sting set up specifically to catch him.

That isn't to say the movie lacks surprises but Shyamalan flips his own formula, choosing to build the entire movie around a high-stakes cat-and-mouse game that starts right out of the gate rather than relyon a last-second shocker to pull the rug out from under the audience.

Trap only garnered a 57% approval rating on Rotten Tomatoes, but it was incredibly divisive as critics either absolutely loved the film or hated it- there was no middle ground as a middling score might imply.

Shyamalan thinks the film probably should have performed better than it did at the box office (it grossed $82.7 million worldwide from a $30 million production budget), but he told The Wrap that he believes the film simply got lost between Deadpool & Wolverine's box office staying power and the controversy between Blake Lively and Justin Baldoni that seemed to propel It Ends With Us.

Trap was released in theaters on August 2, sandwiched in between Deadpool & Wolverine (July 26) and It Ends With Us (Augsut 09).

“These are all wonderful things for them. But as you’re putting your movie out, if I had to do it again, I would have slid it away from all that noise. For original movies, it’s a delicate conversation we’re having,” Shyamalan told the site. “Hey, this is a new story with new colors and a new feeling, so I need you guys to live with it for a second before ‘Avengers’ comes in.”

M. Night Shyamalan's next project is the supernatural romantic thriller, Remian, which is set to hit North American theaters on February 5, 2027. The film was jointly created by Shyamalan and noted romance author, Nicholas Sparks (The Notebook, The Long Walk).

Though he has a first-look distribution deal with Warner Bros., Shyamalan commented that he will continue to self-finance his films so that he can retain creative control.

30,000 Fans. 300 Cops. 1 Serial Killer. No Escape.

A father and teen daughter attend a pop concert, where they realize they’re at the center of a dark and sinister event.

Written and directed by M. Night Shyamalan, “Trap” stars Josh Hartnett, Ariel Donoghue, Saleka Shyamalan, Hayley Mills and Allison Pill. The film is produced by Ashwin Rajan, Marc Bienstock and M. Night Shyamalan. The executive producer is Steven Schneider. 

Original songs by Saleka as Lady Raven.

About The Author:
MarkJulian
Member Since 6/8/2011
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